mālama ʻāina

to care for the earth

Coastal Care Initiative

Surfing Moms’ Environmental Stewardship Program

The Coastal Care Initiative is Surfing Moms’ community-based environmental program focused on beach cleanups, invasive species removal, and ocean education for moms, children, and families. Our communities gather at the beach every week. Now we’re expanding that connection to include stewardship.

This program is currently in development and will be rolling out in 14 locations across the country throughout 2026.

Why Coastal Care?

Healthy oceans support healthy families. Surfing Moms exists to support mothers — and now, through Coastal Care, we extend that support to the coastlines we depend on. When we care for the coast together, we protect the spaces where our community gathers, grows, and connects.

The Coastal Care Initiative is designed to:

  • Protect local shorelines

  • Support native ecosystems

  • Reduce marine debris

  • Build environmental awareness

  • Engage families in hands-on stewardship

  • Strengthen the connection between ocean health and community health

  • Beach Cleanups

    Organized shoreline cleanups at Surfing Moms meetup locations.

  • Invasive Species Removal

    Partner-supported efforts to help protect native coastal ecosystems.

  • Environmental Education

    Accessible, family-friendly learning about ocean health and stewardship practices.

  • Family Participation

    Events are designed to include moms, children, caregivers, and community members 

Built Within Our Community Model

Coastal Care will integrate with existing Surfing Moms groups, making stewardship a natural extension of our beach gatherings.

By embedding environmental action into our weekly culture, we aim to:

  • Normalize stewardship

  • Create consistent impact

  • Empower families

  • Strengthen local partnerships

    We believe that when families care for the coast together, they build lasting habits of stewardship and respect for the ocean. We are currently developing program structure, building local partnerships, preparing educational materials and coordinating rollout logistics. 

Want to Support This Work?

Coastal Care will rely on:

  • Donor support

  • Community partnerships

  • Stewardship grants

  • Local collaboration

Your support helps fund:

  • Cleanup supplies
    Educational materials

  • Program coordination

  • Partnership development